Hats off to these entrepreneursOne has to give it to them. The spirit of cooperation. Of hard work. Of their smiles and friendly gestures. Their ability to get into social action. I mean the entrepreneurs from Kerala. There is a sizable community in Coimbatore city. Those who have settled in this lovely city are people worth worshiping. They have learned superb Tamil. It is impossible to find the mallu slang in their conversation!!
Over to this business. Years ago, the MBA classrooms here, in this city, were up with this question: can the Lays brand from Pepsico, manage to dominate all fresh stuff and local stuff?
We now have firm answers. The entrepreneurs from Kerala, who have superb businesses in Coimbatore, have this business as well. Just walk along any road. Huge stoves and a big vessel with sweet smelling coconut oil that is never reused. Hot chips fried and given right in front of your eyes. This is a multi crore business. Am told it gets exported to Dubai as well. Am also told that A1 brand, a powerful local brand in Coimbatore city, are owned by people from Kerala.
Hats off to them. Yes, Lays does sell well. But so do these chips, and when you come to Coimbatore city, never ever miss these fresh banana chips from our Kerala brothers!!!