No life without Sun
'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease
'Any fool can know. The point is to understand."- Albert Einstein
So a good writer has to keep both the things in full consideration.
Knowledge is power.
Nowadays the content is seen rather than language as many people writing in short form in the SMS eg., Thankyou - TQ, Your- ur etc.,
I am a content writer and make money writing for people from across the globe. I wouldn't get work if I were to follow your advice.
To begin with, there is this big misconception, among a lot of Indians, that native speakers of the language use simple vocabulary, in their speech. Native speakers have a rich vocabulary and can stump you with it. Their everyday conversations are beautifully structured, with, what some like to call "big words". To be able to survive in this cutthroat online business, content writers have to match the same standard of language.
Sites that rank high in Google searches, are rich in content and language.
Writing is a medium of expression, and content writers use their skills to create unique write-ups. Why would you think, "It is not a place to show our language"? Why should content writers hold back their choice of words and their way of expression? They are paid for what they deliver. If you are unable to comprehend what is written or are hesitant to check the meanings of new words, then I would think that the shortcoming lies in you. You are clearly limiting yourself.
Writers like me write content for a wider audience. I have survived in this industry for over a decade, and my clients keep coming back with more work.
Content that I post on ISC gets me traffic from the world over. That means that the search engines are ranking my articles, and they are visible to a global audience. That increases traffic and betters my prospects of earnings through adsense.
"A love affair with knowledge will never end in heartbreak." -Michael Garrett Marino