How about ears for web pages too?
Should websites have ads placed only in the side corners rather than spread out all over? How effective would this be in not distracting the visitor?
Ears are still there, but in most of the cases do not contain advertisements like before. Yes, you are right! I am talking about the two small box like spaces at the both sides of the Masthead of a newspaper. These two small spaces at the left and right corner of the dailies used to advertise products of different varieties. Nowadays, advertisements are rarely seen in the ear panels and only a few local dailies do publish ads inside them. Maybe people are much more attracted towards quarter or half page advertisements and generally do not look inside the ears for which the practice to post ads there is declining. The marketing strategies and methods have changed, so, the bigger the ads, the larger the audience it attracts. I have seen few newspapers which do not have these ear panels at all. Now there is trend of different varieties of flashing ads while we open any web page.
How about bringing the concept of ear panels in websites too, where there will be at least a dedicated space for online ads rather than the usual pop ups from different corners of the website?