" Be Good and Do Good "
This is a sorry state of affairs and the general public is getting a wrong clue out of it. Moreover what the younger generation will learn from such fighting on the social media.
Knowledge is power.
During election times when the regulations for conduct are employed, a few cases are challenged in court because of the use of abusive means. In general, when no rules are in force, these parties do not care much and think personal attack may be a way to motivate public to hate that person against whom this attack is targeted.
"Life is easier when you enjoy what you do"