Classroom lecture on “brand culture”.Good morning friends. My topic for today's presentation is based on the aspect of Brand Management. We agree that it's a big concept in itself but we would be looking after whether the brand has got its impacts in the minds of the consumers or is just a perception. Before going ahead it would be interesting to include with an interesting survey which involve of one small experiment conducted by a local soft drink manufacturer in context to its competitors like that of Coke & Pepsi. The survey had been included with few of the individuals chosen randomly consisting of varied sex & age groups. Now let's try to understand about how the experiment took place which for sure would found out to be interesting for all of us here.
In the first place, they exchanged the content of the bottle. If we elaborate it further then they had arranged for the empty bottles which is of theirs as well as of others being labeled of some famous brand say for example of Coke or Pepsi. Now in here one branded bottle had the local soft drink filled in that & offered to the customer & the customer liked that. After this & as a second stage they offered the same customer with the local branded bottle but one branded soft drink filled in that but the customer disliked that. In both the cases the customer had opted for labeled name on the bottle instead of what the actual content is.
If we try to analyze the above scenario then we can come out with a simple conclusion that as a customer each of us has a developed but at the same time preoccupied taste or this better can be defined as a perception in which he makes a distinction wherein the brand or a name comes first.
Hoping that we have been simple in our presentation with an interesting fact of the surveys conducted by the local soft drink manufacturer but still if remained with some queries then we welcome that.
Note # I would like to dedicate the above lecture / presentation to Mr. Dhagad on whose presence I had presented this project on behalf of the whole class. This is also important in a way that this was my first presentation of my life & on some good topic.