There are many regional parties and it is comparatively easier to have a fan following if you can float a new party. In most of the cases regional parties are run by their founders only and in the absence of the founder a leadership crisis develops in the party until a suitable leader is found. Big national parties have many leaders and regional parties face a crisis because of dearth of leadership.
The southern film personalities have a huge popularity and is easily recognizable in small regional parties that have very few prominent leaders. This may be one of the reasons why we find many film personalities in the south are joining politics.
"Life is easier when you enjoy what you do"
Due to this love and affection of their fans, many celebrities are finding it easy to enter the field of politics and reach the top position in their areas. Some of them reached to the top position in their respective states. So as a career option what else can be better than this.
Knowledge is power.
" It is better to be hated for what you are than to be loved for what you are not" ... Andre Gide
Many actors in other parts of the country also tried their hands in Politics. We had Amitaabh Bachchan, Vinod Khanna, Rajesh Khanna, Dharmendra etc old time actors, and Kiran Kher, Gul Panag (tried her hands to win election), Manoj Tiwari, Shatrughan Sinha, Jaya Prada, Jaya Bachchan, Govinda, Hema Malini, Sunil Dutt etc too.
"Soar to Success"