Are we becoming a huge biryani nation?Tamil Nadu ' s record yearly sales of chicken and mutton biryani sales, according to a latest report in The Hindu, is in excess of Rs4000 crores. Apart from the few branded names such as Anjappar, the Dindigul Thalappakatti biryani and a few other names, the huge sales, according to the same report, comes from the unorganized sector.
While Tamil Nadu 's statistics was interesting, the scene in other States like Kerala and AP and Telengana is no different if my friends are to be believed
Hyderabad is home to so many different varieties. A rough guess would put that market in excess of four hundred crores. Up North, I have seen how the locals in Ranchi happily feast on Biryani of all kinds.
So, what will be the future of this business? The same report says there is a huge craze for vegetable biryani. Members may please mention the pure vegetarian hotels in different cities where the best vegetable biryani is served. I for one cannot afford to eat the same in any non vegetarian hotel. I have never been to one in my life either.
It will be interesting to hear from Members.