In the very first impression we all took it differently but do we feel the difference then?The best of the brands in the market have one thing in common that they all have been able to develop with a certain USP (Unique Selling Proposition) in order to increase their share of market capturing but have you ever have thought of about on account of what or have you ever been able to acknowledge about the other side of the picture? May be "yes" or may be "not" but for sure not to its desired depth.
On the biggest of the advertisements we all are evident of the varied product deals with the inclusion of smiling faces being free of worries with in addition full of happiness giving the customer a fancy outlook of life when the deal is accepted but this is not a complete picture instead the picture goes on with those sales & delivery boys & girls who are being used & executed for a successful business dealings. Perhaps the body language & the facial expressions of those tell the truth of the ground reality that we are unaware of on account of & till the time we gets our deliveries.
We continue to admire a certain brand in the Banking sector but how often that we feel the importance & respected of those continue to face the wrath & irritation of us & what about those who arranges deliveries to your doorsteps under the sheer whether conditions of hot, cold & rain. No matter what but their one stance & looks clears everything.
This would be the well accepted fact that these point have been to the discussions in the ISC since long but perhaps we may look to this differently this time.