When the government turned into a democratically elected firm!It's pure marketing and the more you can promote yourself and the party your chances of winning will increase. This is evident from the election campaign of Mr Modi and Mr Amit Shah. They have managed the election so well that rather than the developmental work of the government people are crediting the election managing capabilities of the Modi, Shah duo for the big win of the NDA. Recently there is a news that Mr Prashant Kishor, the election strategist and vice president of JD(U) is going to help Ms Mamata Banerjee to win the assembly elections in 2021. He helped Mr YS Jaganmohan Reddy to win the recently concluded assembly elections in Andhra Pradesh and earlier helped the NDA to win in 2014 Lok Sabha elections.
We have heard about good managers in an organization who help the company to achieve huge growth. All the companies either sell products or provide certain services which undoubtedly need promotions. They need to reach out to people to let them know about the services or products they are offering. In the case of politics, what is the product or service that is offered to the countrymen? If the service of the politicians can be equated with their capability to manage the constituency and the country then undoubtedly the price for that service is the vote. If politicians are voted to power according to their developmental work why a strategist is required to win the elections? Has our democracy turned into a private limited or a government undertaking company?