We call him the Father of the Nation - can we use his image anywhere?There are a few advertisements that draw our attention in some way. Maybe the story behind those advertisements or a particular picture shown there compels us to think again about it and ultimately we end up by clicking the advertisement or try the products. If it draws the attention of a large section of people then you can say the advertiser is successful in conveying the message of the product. We see celebrities in various advertisements and sometimes a few models become synonymous with certain advertisements. While there are specific rules related to advertisements, it is illegal to show pictures of celebrities/performers on product labels for which they never advertised. If they somehow get to know this they can definitely sue the manufacturers or marketers for using their pictures illegally.
India is a poor country and laws are not strictly implemented everywhere so we can find a lot of manufacturers or resellers of small household items in villages using the picture of celebrities on their products. Now we all are aware that the image of a smiling Mahatma Gandhi is on our currency notes for. Just now, I am startled to find an advertisement for a company, probably specializes in income tax filing that shows the same picture of Gandhiji besides the words declaring their specialization in bold fonts. Can the image of the Father of the Nation be used so blatantly by an advertiser? We do not follow his principles or way of life, that's a different issue but do you find this logical? I am attaching the image below that will speak for itself.