Let us encourage local productsThe Prime Minister of India has made a dramatic shift in saying that we should be vocal about local products and services. This is possibly a reaction to the overbearing attitude of China, which is now a suspect in the eyes of the entire world, as having initiated a bio-war of disastrous proportions.
When it comes to India, we do have plenty of examples where the local products will be as good, or if not better than those of the multinational companies. Evidence of this can be seen in the hundreds of "hot chips" shops throughout the city of Coimbatore which sells ready-to-eat chips, made of potato and raw banana. The market is huge and the product is very tasty. This unorganized sector ( the stuff is made right in the front of customers) offers massive competition to the likes of Lays, the branded product from Pepsico, the US multinational.
Such examples abound. We should give maximum importance to our own products in line with our rich culture. For example, years ago, many said that the South Indian snacks will slowly lose favour and just about everyone will consume the pizzas and burgers. This is just not true. Today, KFC and Domino Pizza are there everywhere in Chennai. But so do Saravana Bhavan and a number of local branded players as well. We better think of our priorities and make our choices.