How to give suitable catchy headings to your essays and articlesHeadlines and caption are given special attention and importance, especially in journalism classes. The heading or photo caption should make the reader read the article or photo story.
Today a caption in an online news portal "Birth in berth" prompted me to read the full report. As you may have guessed it was that a woman gave birth to a baby girl while travelling by train.
For journalists, there is a need to optimise the use of space hence need to optimise the title and make it apt, short and catchy.
In ISC also you would have experienced that certain headlines and titles catch your attention especially. However in posting online content, like in ISC, the rules and tips may slightly differ.
In the article "Good article writing Tips' author Vandana says: "Select a good title -Always keep the title of your article short. It should not be such a long string of words which a search engine is unlikely to pick up. Even a single catchy word can sometimes be more effective than a title with multiple words."
Another article in ISC says: "Keyword-rich Headline will make the article highly traffic."
This article gives some tips about headlines for ISC articles.
We should also avoid ambiguous and confusing titles like the examples given in this thread