However when many players entered the field and there came many brands of the same product, it became difficult. Many companies especially the big brands, put priority on turnover and profit. They depended not on quality, but on marketing with glamorous advertisements, catchy jingles and promotion by celbrities. They created a make belief that the celebrities cosume these products. However they loaded all these marketing and advertising expense on the price of the produt. They started giving attractive 'offers'.
But many small and middle scale manufacturers who did not have the where withal or reach for expensive advertisements did not advertise that much. But they depended on quality, word of mouth publicity and repeat buys. Hence they could sell cheaper than the big brands.
Hence now we cannot say with certainty that big brand name and big price means good quality.
We should buy and test the quality by use . However in certain products like costly appliances etc it is better to go with established brands and companies . It is not good to deal with those who give only the web site and email address,but donot give the postal mail address or geographic locality in full.
My experience for example in the case of detergents is that the big brands go on increasing the price very slowly and consistently by one rupee or two rupee every month, every batch They do juglery with words like Premium, Ultra etc. I have seen that many local brand detergents are very cheap but have more or less the same quality as the big brands. The same case is there in the case of soaps, dish washing liquid, floor cleaners etc too. So at least in items which we buy regularly we should use and compare different brands and then settle for the best or optimum vis-a-vis price and quality.
Similarly, we should search for new company products and select the best quality material from that and see how they perform. Once they perform well, we will continue using and other people also and then that item of that company also will become branded.
Think of Patanjali products. They are not got the attention of the consumers. But slowly people started using and their products are performing well. Now Pantajali products are branded.
Thoughts exchanged is knowledge gained.
K Mohan @ Moga
'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease