Is advertisement required for a consumer product to gain popularity?We find lot of advertisements for various consumer products starting from detergent powders to sweeping brooms. Some of these items become popular because of these advertisements
There is another theory is also there if the quality is good there is no need for advertisements. At present we find super markets and super maals are dominating over traditional kirana shops. In these maals and super markets wide variety of brands of each products are available. The consumer can select any one of them. For example, Patanjali products are comparatively reasonably priced when compared to any other brands in the market. They don't advertise much their products when compared to other brands but this company is dominating the market over the other brands because people are getting products at reasonable prices. So more than the advertisement quality, reasonable prices also influence the popularity of the products. Members, what is your opinion?