It is indeed true that initiators have tremendous leadership qualities. When there are a number of new FMCG products introduced in the market, the employment potential becomes just too good.
For example, if the initiator is an entrepreneur who can think of any product that can be purchased by even those with limited incomes, that entrepreneur will have thousands of new followers. Velvette shampoo, from one Dr. Rajkumar, who hails from the family of Cavinkare, Chennai, was one such example. Today, there are thousands of products in small sachets and millions of people who own and run petty shops from their residences in the small villages. The main selling products are only the hundreds of sachet based products that helps the family to earn some income. In fact, there are reports that such familes keep getting a daily profit of Rs250/. Normally, there will be at least one family member doing some other work and the net result is that the family will be able to live a fairly decent life, much above the poverty line. In the small towns such products are also sold with samosaas, fruits and vegetables and so on. The trigger for their good living has come from an initiator who may never be known to such small entrepreneurs. They will merely mention the name of the company.
However, only such initiators who are always innovative, are the real game changers.