Entrepreneurs have to get into "will anyway spend" businessesIt is not without reason that many IT professionals are now into organic farming, particularly in vegetables. One needs vegetables to survive. One can spend a bit less. For example, if I were to regularly buy one kilo of potato, I will just buy half a kilo. I will buy the spinach because it is not only cheap but more healthy. But buy I will. Vegetables have to be purchased anyway.
Entrepreneurs have to go into such businesses. For example, small hotels are now seeing a massive increase in demand; people with limited resources will always go back to such hotels and eat things very hot. This is because the hot food may not carry the corona virus. People will still buy readymade shirts and pants; the guys who sell four shirts of pants or shirts for Rs.999 will laugh all the way to the bank, because that will cloth me and millions of others for another 12 months before this virus dies out. Yes, the traders may have reduced profits. But they need to follow the Saravana Stores model of Chennai where billions shop at cheap prices. The profit margin is liess, but the volumes make up for the loss in profit margins.
Entrepreneurs can look up to increased sales of Ayurveda and Siddha drugs that increase immunity. The list goes on. Entrepreneurs need to understand what will sell. Only businesses connected with basic needs will sell for another eighteen months. Luxury market is almost down to one hundred percent.