Sometimes consolation is the only option left.I would share an experience which happened with me yesterday. I had purchased a centre table a year ago from a semi-branded furniture shop and it costed me around Rs. 10,000. Yesterday, I went to buy a new study table from a furniture market in village area. I brought the table but at the same time saw an exact same centre table in the shop which I had brought a year ago.
I asked for the price and was shocked to know the price as it was just half the price of the table I brought and year ago, The table was exactly the same. I realized that since, I cannot do anything now so, I consoled myself that maybe the wood of table I brought a year ago was good one and the shop I brought it from was a branded one so, it must be having higher overhead recovery, etc.
Since yesterday I have trying to give multiple reasons to myself to console myself that I have not been fooled to pay more and got a good product a year ago, which I know, is not the case.
Has anyone faced any such event in their shopping experience.