Advertisements have such a huge impact that we believe what they market.Marketing companies come up with such impressive and creative advertisements that we start to believe in th products and services they sell or market.
Most of the adverts are made with emotional touch that capture our attention and have a deep impact on us and we buy the product just because of the advert.
Many adverts are always claimed to have scientific data and research associated with them and again it is about gaining our trust to buy the product advertised.
But I really doubt these research and emotional traps as I think that except few none of the products are based on any research or proofs but just an impressive way of presentation to gain public attention and increase sale of products and services.
For example, Adverts of Horlicks, they claim that those drinking Horlicks powder have better growth than other health drink powder. Advertisement of Lizol disinfectant, if you use this to clean your floor them only 99.99% germs will be killed or else you will keep running to doctors and hospital.
These claims make a huge impact on a gullible mind and in turn make that person a loyal/fooled customer.
We are fed with such powerful advertisement day and night and made to shell out more and more money in belief that we are getting the best of product and service but in reality we are fooled into paying money for a normal product that is not worth the price.