Earlier days when many ladies are not going to offices, and when they have the commuting problems, men are being employed in marketing and purchase activities. But the situation is changed. Ladies are employed in almost all professions and jobs. These days ladies are also driving all the vehicles and they don't have any problem to move around. So they are competing with men in all the jobs. But one thing is true that these days ladies can do all the jobs but men can't do some jobs which are being performed by ladies decently. The front desk job is one in that category.
Keep your Face to the SunShine
But then I feel it seriously wrong that people are preferred for a job based on the colour of the skin, not the talent they possess. Though companies seek a lasting impression and attention from a client by employing a female candidate on the desk, this trend is disappointing. Both male and female candidates should get an equal opportunity in every field to prove their mettle.
Thoughts exchanged is knowledge gained.
Regarding receptionist, this is a different kind of job especially for females only (in most of the cases) but you might have observed combination of both males and females at many reputed hotel receptions.
Living & Learning- simultaneous processes!