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  • Category: Miscellaneous

    We still have a long way to go on the quality dimension

    Decades after the brilliant economic reforms initiated by Dr. Manmohan Singh and P.V.Narasimha Rao, we still have miles to go before we can say confidently that we always get value for money.

    There is no consistency at all, in so many products and services. For example, the recently introduced Tejas Express trains cater to an elite set of customers who can afford to pay the premium. But the lessons cousins like the once-famous Brindavan Express does not even the AC compartment with the lame excuse that the double-decker train was more convenient and hence this train was preferred by many passengers. This was in the pre-COVID situation. The Railways added so many stops too. This train used to look like a passenger train and in each compartment, we could see hundreds of passengers who would occupy any vacant seat as if it were their birthright. The TTE would never make his appearance.

    Cut to products. While Flair is a good brand of pens that retail at Rs.10 to Rs.20 apiece, for the jell pens category, we still do not have a good category of pens and the problem is that the pens leak after a while. A few brands are giving a tough competition to the likes of Bata, but we still have a long way to go to replace the latter. Amazon is a foreign company and we still do not have a single company able to fight it out in supply chain management. ITC is brilliant in the ready to eat snack segment with its Bingo brand, which competes with Lays from Pepsico.

    However, such examples are rare. Please do note that ITC is an Indian company and not a foreign company as many think. How long will we take before we have quality products in every segment and in services as well?
  • #712825
    Quality of a product or service is very important. People will go for quality products only and they may even never worry to pay a little extra to purchase a quality product.
    There is a local soft drink available in East Godavari District of Andhra Pradesh and the brand name is ARTOS. This soft drink is very famous and people of the two Godavari Districts of Andhra Pradesh prefer this drink our Coca Cola or other international brands of soft drinks. These international brands got into roots in almost all places of the country and famous drinks like Gold Spot have vanished. But this particular brand is maintaining the standard and doing the same quantum of business. That speaks about the importance of quality.
    But some brands are coming to the market with very tall promises and finally, they are not able to meet the requirements of the customers and not able to sustain in the market.

    drrao
    always confident

  • #712826
    Surely quality dimension is not achieved success in India because here the customers are habituated to ape others buying habit and in that competitive spirit they would not see for the quality or price. They want to own it and they would have it is the motto of many. Train services should be comfortable and if it happens to be long journey, that should not be like herds traveling. But Railways have their own priorities and challenges, as they want to earn money by giving lesser comforts. Sooner the sleeper class would be removed and all the so called express trains would be made air conditioned coaches to earn more for the Railways. No doubt none would do the charity business but Railways has the responsibility to take the poor passengers also and if it fails then that would be the greatest defeat for the poof since Independence as many comforts designated to the poor are slowly slipping away to the hands of the rich.
    K Mohan @ Moga
    'Idhuvum Kadandhu Pogum "
    Even this challenging situation would ease


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