We still have a long way to go on the quality dimensionDecades after the brilliant economic reforms initiated by Dr. Manmohan Singh and P.V.Narasimha Rao, we still have miles to go before we can say confidently that we always get value for money.
There is no consistency at all, in so many products and services. For example, the recently introduced Tejas Express trains cater to an elite set of customers who can afford to pay the premium. But the lessons cousins like the once-famous Brindavan Express does not even the AC compartment with the lame excuse that the double-decker train was more convenient and hence this train was preferred by many passengers. This was in the pre-COVID situation. The Railways added so many stops too. This train used to look like a passenger train and in each compartment, we could see hundreds of passengers who would occupy any vacant seat as if it were their birthright. The TTE would never make his appearance.
Cut to products. While Flair is a good brand of pens that retail at Rs.10 to Rs.20 apiece, for the jell pens category, we still do not have a good category of pens and the problem is that the pens leak after a while. A few brands are giving a tough competition to the likes of Bata, but we still have a long way to go to replace the latter. Amazon is a foreign company and we still do not have a single company able to fight it out in supply chain management. ITC is brilliant in the ready to eat snack segment with its Bingo brand, which competes with Lays from Pepsico.
However, such examples are rare. Please do note that ITC is an Indian company and not a foreign company as many think. How long will we take before we have quality products in every segment and in services as well?