Big fish eats small fish and this is applicable everywhere.A very natural rule that big fish eats small fish or the strong one eats the weak is also applicable to business. A bigger company usually eats ups or in other ways takes over smaller companies or its smaller competitors to expand themselves and ultimately establish a monopoly.
If we take the example of Pepsico and Coco-Cola, these MNCs took over all the Indian soft drink manufacturers at the beginning like Maaza, Frooti, Campa Cola, etc, and now we hardly have any Indian brand in this product range. Similarly, Google which started as a search engine now owns Android and has captured most of the search engine sphere as well as the mobile operating system (OS). On the advertising front also there is no competitor to Google Adwords. Google is now also venturing into online shopping soon and has taken over a site, to begin with.
As for Facebook, it has also taken over Instagram, Whatsapp, Messenger, and others too, and rules the social media industry.
The same goes for online shopping where only Amazon and Flipkart rule and no other Indian online shopping site come anywhere near to these giants.
All of these are providing service to people but at the same time progressing towards a monopolistic trend which will prove very difficult to break in the near future and then everyone will be at their mercy. We have already seen a Cambridge Analytica case where users' personal data was used for political advertising in past. More and more such things are just waiting to happen in near future with such monopolistic trends in every industry or by few organizations.
How do members see such things and what do they opine?