Something is seriously lacking with Tanishq creative team.Tanishq is again at the receiving end and has withdrawn another advertisement after outrage. This time the advert directly or indirectly said that no one should use firecrackers at all during Diwali. Anyway, the National Green Tribunal (NGT) has banned the sale of firecrackers till 30th November and only green firecrackers will be sold.
I think the creative team has failed to read the sentiments of millions of Indians that Diwali is not just about eating sweets and lightening diyas, it is more than that. During Diwali, most people prefer to buy jewelry and new clothes and for that, they save throughout the year. Now Tanishq is actually hampering its own business by preaching how a festival should be celebrated.
I think they will have to come up with something creative to justify this advertisement. In the first place, their creative team must do some research before making and releasing such ads and then withdrawing them. The Tata image will be hampered badly.