Introducing digital marketing in colleges and universities
With digital marketing increasingly becoming useful, is it time for it to be formally introduced in the school curriculum? Analyze the benefits of doing so at an early stage of academics for it to be a useful step in the student's future career.
Digital marketing is an emerging field and becoming a preferred method for businesses to increase visibility and generate more sales. With different digital marketing channels like email marketing, social media marketing, SEO and content marketing, companies look for a digital marketing expert to handle the marketing of their products and services. This field has increased many job opportunities in different sectors where candidates can opt to tailor skills and join as full-time workers. The current pandemic situation has also increased the scope of digital marketing and has leveraged businesses for better conversion.
When digital marketing is gaining so much importance in the marketing world, isn't it a critical stage to introduce digital marketing at colleges and universities to provide robust marketing skills to the students. At a time when the economy is sloppy due to restrictions so businesses are unable to normalize their work, isn't it the best time to introducing the subject in colleges and universities? Though online courses are available, what about including it into the school curriculum?