Customer is benefitted with the refund. According to the customer, he got the product for free. Company got good reviews. The one who lose here are the people who directly purchase from the site by trusting the reviews.
Testing and influencing group are not bad, if they give right reviews. Company can also get the review for their product by direct selling. But when they make a deal to refund only for 5 star rating, picture reviews, video reviews, then it means their intention is not to get the right feed back but to bring manipulated view on their product.
Amazon is having eye on these fake influences. They block customers from posting reviews, if they find any profile making too many reviews in short period.
So, it is always good to get feedback from various sources while buying health related stuffs and expensive things.
K Mohan @ Moga
'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease
" Be Good and Do Good "
Knowledge is power.
But if we want to purchase the product we can't go completely based on the reviews only. It is better to talk to someone who is using that product and whom we know well. He will definitely give the correct report only. He will never try to give us the wrong impression.
Another important point is that the standard of the company making the product. Some companies will have brand value and they will never allow their brand value to go down. Even they go to an extent that they can call back all the inferior products from the market and they will replace. So it is better to depend on such brands.