The art of staying in the businessCompanies like Asian Paints have solutions that enable customers to avail their experts to colour their houses with annovative solutions; companies like ITC and Cavinkare are into a variety of sanitizers. Now that the hotels are back in business, there are many tourist operators into the game of organizing conducted tours for various types of tourists.
After a lull in the storm, the event managers are getting bust once again. The weddings conducted under different circumstances, still have the Sangeeth as part of the celebrations. The beauty experts are charging a premium for their services. And the highway hotels that serve a variety of dishes are once again making a lot of money, as those with their own cars have started moving around and between the big cities.
All these "back in business" strategies are just not routine activities at all. They are being custmized and this makes a big difference. The art of staying in business is always as relevant as never before.