People like both because both satiate a person's inner ego. Who doesn't want to be praised and who does not want to be applauded. I don't think if a lady is praised for cooking tasty food she does not like it, it is impossible. Even she is praised beyond problem limit she would not mind it. Which lady doesn't want to be praised for her beauty? Or which man does not like being called " Today you are looking dashing" if he has just left the big mirror?
Not necessarily another person is praising, it might be possible that he is using flattery tool but despite knowing the reality of this flattery, he likes it.
I have seen many people who tries to get their work done by you by making you happy by appreciation or praise. Many people will have the weakness of getting melted to such flatterings and do many favours to such people. They will come again and again with fresh requests and once if you are not able to fulfil their wish they will not appreciate you and may even blame you.
It is always better to be away from compliments and flatterings. We should be able to distinh=guish between these two and understand the mentality of the other person.