Will OTT become the main vehicle for movie distribution?Movies on the OTT Platform on Amazon prime had to be screened during the lockdown. Just now, theatres are allowed one hundred percent capacity. It is a moot point as to how many movies in Hindi, Tamil and Telugu, the three major Indian languages in which most movies are made, will garner profits.
The movie MASTER starting the second most famous hero in the Tamil film industry, with the 70 plus Rajnikant bound to fade out soon due to health problems, is a recent example. Released worldwide, it was reported that the movie made "record sales". If this is true, why did it get released on Amazon Prime on the 29th of Jan 2021? This is an amazingly shocking state of affairs. So, can we see a gradual phasing out of theatres in most cities , with only the multiplexes being able to stay in business?