K Mohan @ Moga
'Idhuvum Kadandhu Pogum "
Even this challenging situation would ease
Last year, Google modified its search engine criterion in certain ways and started to weigh the focussed sites much and then the webmaster informed all of us that there are going to be some structural changes in accordance with those new search engine requirements and SEO concerns. I have witnessed a lot of change in ISC since then. For example earlier I did not participate in information updates on colleges or schools or things like that but after that change I had to do that because that has become a thrust area now. I even started to write on admissions, courses, and related matters. So, members have to change their contributions according to the need of the platform and only then there can be a significant growth by which we can mutually benefit. There is always scope for improvement but it has to be from the both sides. Members are equally responsible for the growth of a portal.
Knowledge is power.
Thoughts exchanged is knowledge gained.
There is a lot of change and that is more visible in some sections especially in sections liked institutes, courses, articles etc. WIth in the last one year also we have seen a good change towards making the portal as an education portal. I hope further we will see many changes in the coming months.
As we understand that there are other terrific websites in the world of the internet for the same niche. So of course there is a lot of stiff competition among all the education websites.
According to my analysis, ISC is quite a distinct educational website as compared to other websites. If you look at other websites which are getting quite a good rank in Google, as they are drive by some professional people.
Professional means they serve there as a job. All the work is to maintain all the educational stuff on the website. They arrange the marketing of the website and all equipment that lead to an extraordinary education website in terms of both information, data, and marketing.
Nearly all information in the ISC is shared by webmasters, editors, and members. Members and editors are sharing knowledge are not time-bound (exclude contests). They share information at their comfort and choice. They are not forced to share information and knowledge. So in ISC, everyone has a choice to share knowledge and engage in discussions (forum).
Originally ISC was started as a directory of schools, colleges,s, and universities in India. Gradually it becomes a portal of knowledge sharing by anyone. As most of us are just sharing great information here without bothering about Google's ranking system.
At that time ISC is one of the most searched websites in India. As different players come in the field of education and they worked strictly according to Google's algorithm and got high priority. From the perspective of Google's algorithm, ISC went a little low in search results. So the webmaster comes up with new changes in different sections of ISC to cope with the new Google ranking system.
ISC is still in the top position for many articles, ask experts and forums, etc. What I have seen is that now Google recognizes ISC as a 30% educational directory or 70% general knowledge website. I want to point out here that members need to share some particular kind of information with good SEO to achieve a better position in search results. Particular information here means some less shared information on the Internet. Members need to share most information about the admissions and courses etc to lift the rank also.
We hope that with the new modifications we will get favorable outcomes in the future.