The cosmetic industry in India grew from just $ 3 Billion in US Dollars in 2010 to $ 6.5 billion in 2015 and $ 11.16 billion in 2017. By 2025, it is projected to cross $ 20 billion Dollars. No one is forcing anyone to use such products. But that is the current situation. There has been a perception that to get jobs, mainly in exposed locations and in large-scale tourism-related sectors, everyone thinks that a beautiful face is essential. The subconscious mind is telling them that the preference is for beautiful youth in almost every position.
small drops make a mighty ocean
Knowledge is power.
Second factor is age. When a person gets older he or she generally stops using cosmetics, however, some women may be still seen using cosmetics to look beautiful despite their growing age.
I see , generally, everybody tries to look more handsome and beautiful when they are going to attend any function like marriage function or partying but smetimes, I see strange people. I was coming from market two women wearing pretentious make up and clothes were going somewhere, since both ladies were known to me so I enquired them where they were going , seeing their make up I was under them impression that they were going to attend any happy functionnn, one of them said that someone had died so they were going there.
Be indian and buy Indian.