If they come out of their set image their movies are. flopped e.g. Salaman paid the role of a retarded person in Tubelight but it was rejected by his fans and because they want to see him thrashing tens of people in one go.
I have seen some south Indian movies but mainly they are also action movies that show fierce fighting between a hero and hundreds of villains with all the latest weapons and eventually he defeats them. all even without using any weapon. There should be many excellent movies which we can't watch because of the language barrier, however, if subtitles are there we can understand the movies but we can't enjoy them. Nowadays I see almost every hit south Indian movie is released in the Hindi version also.
Knowledge is power.
small drops make a mighty ocean