I also faced these problems in the beginning as we have to write things in our own style without copying from anywhere as well as it should be presented in a structured way and we have to give basic details, facilities, admissions etc in separate paragraphs under suitable subheadings. The summary part has to be attractive and if possible should be written in a SEO friendly way. Editors would be guiding us for these things time to time and by seeing the language and content in other published colleges we can slowly learn that and incorporate in our writings about the colleges. Keep on submitting more and more and ultimately it is the practice that makes us perfect.
Knowledge is power.