B R A N D - defined in a simplest wayAs a member of the house we are all affiliated to a brand loyalty and that made possible for maintaining with best quality and no compromise on it. The brand gets into more fame if many follow the same and like it.
B- Behavior of customer to the product or service
R- Recurring purchase ensures continued patronage
A- Affiliating with the same brand no matter prices increased
N- Not drifting away to competitor brand
D- Dedicated customer support for ever
All the above simplest things make a brand sustain its market presence no matter they keep on increasing the price in the guise of improving the quality.