What will happen to the Indian language movies now?
A very few masala movies in Hindi, Tamil and Telugu have become hits in the past few years. Even with the advent of the OTT platform, very few movies have really made money.The cinema industry is such a huge industry and has too many stakeholders. We just cannot afford to allow this vast industry to die a slow death.
What is really worrying is the lack of imagination of the film producers and the directors. The usual stories are told again and again. Those with a big image like Rajnikant, still manage to make money, as their fans will somehow see the movie at least on two different occasions and bring in the required money. Hence, even if the movie runs for just twenty five days in a few theatres in a big city or a metro city, the producer will not have burnt his bank balance.
Not everyone is lucky, though. There are smaller players and the heroes are not making money at all. In Telugu, one understands that one leading lady called Sai Pallavi, from Tamil Nadu, is making a big difference with her bubbling enthusiasm. Her recent movies are hits, one is told.
We really do not have such young stars in Tamil movies. One really does not know much about recent Hindi hits, but the scenario is not much different, there as well.
Given the limitations, what can be done to revive the film industry?
