The seller should know the needs of the customerThe success of any business will depend on customer satisfaction. A customer will have his own requirements and if the seller can satisfy his needs, the product will move fast in the market. The key to success is customer delight.
The product designer and the product maker should keep the implied needs of the customer while designing the product and while manufacturing the same in his mind. If a little more is added to the implied needs the customer will definitely get delighted. If sellers design and make as per their own imagination and if it is not accepted by the customers, blaming the customers is of no use. The business will not flourish and the seller will be at a loss.
So a business person should know the pulse of his customer for success in his business. I hope all the members of ISC will be in agreement with me.