Online marketing can be both a boon and a bane, depending on the perspective and the context. Here are some points to consider:
Boon:
Online marketing provides a vast platform for businesses, including NGOs, to reach out to a global audience and promote their products or services.
It offers convenience and accessibility to customers, who can shop from the comfort of their homes and compare prices and quality easily.
Online marketing can help small businesses and entrepreneurs to reduce the cost of overheads, such as rent, utilities, and staff, and reach a wider audience without geographical limitations.
It enables NGOs and social enterprises to showcase their products and programs to a larger audience, which can lead to more funding and support for their cause.
Online marketing can offer a level playing field for small businesses and startups to compete with established brands and companies, based on the quality and uniqueness of their products or services.
Bane:
Online marketing can be a double-edged sword for businesses, as it can also lead to cut-throat competition and price wars, where the emphasis is on the lowest price rather than the quality or value of the product.
It can lead to the commoditization of products, where customers only see them as interchangeable items with no distinctive features or benefits.
Online marketing can create a trust deficit between customers and sellers, especially when the product images or descriptions are misleading or inaccurate, leading to dissatisfied customers and negative reviews.
It can also increase the risk of fraud, cyber attacks, and data breaches, which can damage the reputation and credibility of businesses and their customers.
Online marketing may not be suitable for all types of products or services, especially those that require personal interaction or customization, such as counseling, coaching, or healthcare.
In summary, online marketing can be a powerful tool for businesses and NGOs to reach out to a wider audience,on the other hand it is tough to get orders because competition is too much.
Service to mankind is service to God.