| Points: | 5 |
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Is it necessary to have endless pages in a prospectus or brochure?
When submitting content on admissions, my first source of information will be the prospectus or brochure that is free to download on the official website of the school, college, or university. What fascinated me was the manner in which information was provided in them, both in terms of the details given, as well as in terms of the length.Most brochures are far too lengthy, I feel. Details of the institute can be given in brief, of course, and information on the infrastructure, especially hostels, is very relevant for a student. So here I can understand when all campus facilities are mentioned. So, too, with relevant information on the courses, subjects, activities, etc. However, what need is there to have every single member of the Management featured, with a welcome message to students or their writeups about the institute? There will be three to four Trustees, then the Dean, the Head of Academic Studies, the Principal, the Vice-Principal...an endless list! Then follow photos of eminent people from academia or even other fields being honoured with a Doctorate. Surely these could be restricted to the most recent ones only, What need is there to put in photos dating back to more than five years ago?
By the time I get to the crux, namely the courses, and eligibility, I am often well beyond ten pages of the prospectus/brochure, sometimes even beyond page no. 25!
On the other hand, it is such a joy to see crisp and concise details, with only a brief intro of the institute, and a welcome message from the Chancellor and/or Dean and Principal. These will be restricted to the first three pages, followed by equally concise details of the campus, and then the courses, eligibility, fees and application procedure.
By the way, how exactly does a prospectus differ from a brochure? Are they two different things? I have found that some websites mention it as the prospectus, while others as the brochure, and none have both as separate.