Each post should have good description composed of well constructed sentences. Large blocks of text much be organized in to paragraphs with headings. Each paragraph must be 5 to 20 sentences.
Headings must be enclosed in H2 or H3 tags.
Main headings must use H2 tag and sub headings must use H3 tag. Learn more about using heading tags in HTML.
Rules for Headings
Paragraph headings must follow certain criteria:
Headings must be related to the content under the heading
Headings must include the keywords relevant to the topic.
Use proper casing for headings. Do not make everything capital letter.