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Posted Date: 29 Mar 2013      Posted By:: Jeya Priya    Member Level: Gold  Points: 5 (₹ 4)

2010 Utkal University M.B.A M.B.A keting Management ester Question paper



Course: M.B.A   University/board: Utkal University

Are you looking for the old question papers of Utkal University M.B.A keting Management ester? Here is the previous year question paper from Utkal University. This is the original question paper from the M.B.A keting Management ester first semester exam conducted by Utkal University in year 2010. Feel free to download the question paper from here and use it to prepare for your upcoming exams.



2yr) – MBA (DDCE) -6-MM
2010
Time: As in Programme
Full Marks:100
The ques. are of equal value.
ans any 5 ques..

1. What is the implications of increasing marketing activities today? define the benefits and limitations of this.
OR
Clearly dhowtoexamuss the marketing management process and state the importance of every elements of management process.

2. What is a Market and how is a market classified? define features of various kinds of markets.
OR
How does study of consumer behaviour help the marketing managers strategic marketing planning? elaborate the personal and behavioral forces influence consumers decision making process?

3. What is "Product Life Cycle" (PLC) and what is the importance of this in effective product planning as well as planning of other elements of marketing?
OR
elaborate the objectives of pricing and elaborate the various methods of pricing? define in detail any 1 method of pricing with a suitable example.

4. What is the latest pattern of promotion? How and why various organizations are adopting various techniques of promotion?
OR
Who is a wholesaler and elaborate his functions? Introduce various kinds of wholesalers.

5. How far the principles and techniques of marketing have been adopted by Service organizations in marketing of services? Illustrate your ans with suitable example.
OR
What is the importance of rural marketing and what were the issues and limitations of this? How modern philosophy and techniques of marketing have solved all such issues and limitations.





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