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Posted Date: 09 Nov 2014      Posted By:: Guest Visitor    Member Level: Bronze  Points: 3 (₹ 2)

2013 Chhatrapati Shahu Ji Maharaj University Politics B.B.A. MARKETING MANAGEMENT Question paper

Course: B.B.A.   University/board: Chhatrapati Shahu Ji Maharaj University

Are you worried for your exam of CSJM UNIVERSITY BBA MARKETING MANAGEMENT. I provide previous year question paper from CSJMU. This is very helpful for your exam and scoring good marks. This is real question paper from the BBA MARKETING MANAGEMENT Third semester exam. Free download this question paper and score good marks in your upcoming exam.


B.B.A (Third Semester)

(New Course)
Paper Fourth


Time : Three Hours ] [Maximum Marks: 70

Note : Attempt all the five questions. All questions carry equal marks.

1. Define Marketing. Compare and contrast between the modern marketing concept and selling concept citing suitable examples.
What are the various environment factors that affect the decision-making process of a marketing manager?

2. What do you understand by STP marketing? Explain with examples.
What is a brand? Discuss the concept of brand positioning citing suitable examples.

3. What is a product? What are the various type off product? Explain with examples.
What do you understand by product life cycle ? Explain the concept of PLC citing suitable examples.

4. What is pricing ? What are the different methods of determing price? Discuss with examples.
"Sales promotion tools for traders are entirely differnt from those for consumers." Do you agree ? Support your answer with suitable examples.

5. Write note on any two of the following :

(a) MKIS
(b) Packaging
(c) Media selection
(d) Societal marketing

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