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Posted Date: 08 May 2020      Posted By:: Jannane.M    Member Level: Silver  Points: 3 (₹ 2)

2018 Bharathidasan University Commerce Bharthidhasan University, Marketing,B.com, First Semester semester, November 2018. Question paper



Course: B.Com   University/board: Bharathidasan University

Are you looking for the old question papers from Bharthidhasan University of B.com of Marketing paper. Here is the previous year question paper from Bharthidhasan University. This is the original question paper from B.com,Commerce,Applied Commerce, Computer Application, First Semester exam conducted in 2018. Feel free to download the question paper from here and use it to prepare for your upcoming exams.



(For candidates admitted from 2016-17 onwards)

B.com. DEGREE EXAMINATION, NOVEMBER 2018.

Part III - Commerce / Applied Commerce / Computer Application - Major

MARKETING

Answer ALL questions.
1. Define 'Buying'.

2. What is 'Packaging'?

3.What do you mean by 'Buying Motive'?

4. What is meant by 'Product mix'?

5.What is 'Skimming Pricing'?

6.Define Channel of distribution.

7. What is meant by 'Sales Promotion'?

8. What is 'Advertising'?

9.What is meant by 'Marketing Information System'?

10.What is 'Mail Order Business'?


PART B
Answer all questions , either choosing (a) or (b) (5×5=25)

11.(A)What are the factors determining the development of modern marketing concept?

Or

(B) Explain the importance of ' Standardized'.

12.(A) What are the elements of Market segmentation?

Or

(B) Explain the Characteristics of Branding.

13.(A) What are the basic channels of distribution?

Or

(B) Write the functions of a 'Retailer'.

14.(A) What are the features of personal selling?

Or

(B) Explain the functions of'Advertising'

15.(A) What are the differences between Marketing Research and Marketing Information System?

Or

(B) Explain the advantages of E - Business.

SECTION C
Answer any Three questions.

16. Explain the functions of Marketing.

17. Explain the various stages in ' Product Life Cycle'.

18. What are the factors determining pricing of a product? Explain.

19. List the reasons for rapid growth of sales promotion.

20. Describe the process of Marketing Research.





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