University of Madras Commerce Madras University, B.com Degree Examination, Marketing , Third Semester, Nov 2020. University model question papers



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Posted Date: 08 Jan 2021      Posted By:: Jannane.M    Member Level: Gold  Points: 3 (₹ 2)

2020 University of Madras Commerce Madras University, B.com Degree Examination, Marketing , Third Semester, Nov 2020. University Question paper



Course: B.Com   University/board: University of Madras

Are you looking for the old question papers from Madras University of Marketing paper? Here is the previous year question paper from Madras University. This is the original question paper of Marketing, Third Semester exam conducted in Nov 2020. Feel free to download the question paper from here and use it to prepare for your upcoming exams.



Nov 2020 62422/CPZ3D

Time : Three Hours Maximum : 75 marks

PART A - (10×2=20 marks)

Answer any Ten questions, each in 30 words.

1. What are the Two objectives of marketing?

2. Define buying.

3. What is meant by gold market?

4. Give the meaning of marketing mix.

5. Define the term product?

6. What is product policy?

7. What do you mean by price mix?

8. What is odd pricing?

9. Differentiate advertisement from publicity.

10. What is meant by personal selling?

11. How will you segment the market on the basic of age of the consumer?

12. Write short notes on Consumer Protection Act.

PART B - (5×5=25marks)

Answer any Five questions,each in 200 words.

13. Explain the concept of modern marketing.

14. What are the benefits of marketing research?

15. Discuss the different levels of market segmentation.

16. Explain the different classification of goods.

17. Discuss the importance of advertisement in modern business.

18. State the methods of dealers sales promotion.

19. What are the types of consumer rights?

PART C - (3×10=30 marks)

Answer any Three questions, each in 500 words.

20. Bring out the various stages involved in marketing research.

21. Describe the different stages in product life cycle.

22. Explain the influence of discounts and allowances on pricing decisions.

23. Explain various kinds of pricing.

24. Analyse the different factors which influence pricing decisions.





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