Bharathidasan University Commerce Madras University, Degree Examination, Advanced Marketing, Year 1, May 2019. model question papers

Download Model question papers & previous years question papers

Posted Date: 19 Jan 2021      Posted By:: Jannane.M    Member Level: Gold  Points: 3 (₹ 2)

2019 Bharathidasan University Commerce M.Com (Hons.) Madras University, Degree Examination, Advanced Marketing, Year 1, May 2019. Question paper

Course: M.Com (Hons.)   University/board: Bharathidasan University

Are you looking for the old question papers from Madras University of Advanced Marketing paper? Here is the previous year question paper from Madras University. This is the original question paper of Advanced Marketing,Year 1 exam conducted in May 2019. Feel free to download the question paper from here and use it to prepare for your upcoming exams.

May 2019 P/ID 28503/PCMC

Time : Three Hours Maximum : 100 marks

SECTION A - (10×2=20marks)

Answer all questions

1. Define Product Marketing.

2. Give the meaning of labeling.

3. What is variable price policy?

4. Who is a clearing agent?

5. What is meant by window display?

6. Who is missionary sales person?

7. Define Advertisement copy.

8. What do you understand by accounts receivable?

9.Give the meaning of service marketing.

10. Define District forum.

SECTION B - (5×6=30 marks)

Answer all questions

11.a) Write short notes on market segmentation.


b) Specify the objectives of packaging.

12.a) Briefly state target return pricing.


b) Highlight the functions of wholesaler.

13.a) Note down the weakness of personal selling.


b) Spell out the duties of a sales person.

14. a) How would you classify advertising on the basis of level of influence?


b) List out the Advantages of external financing.

15.a) Briefly write down the scope of service marketing.


b) State the role of consumer guidance society of India.

SECTION C - (5×10=50 marks)

Answer all questions

16.a) How does macro environment influence to marketing?


b) Explain the different methods of branding.

17.a) Elaborate the factors influencing pricing decision.


b) Bring out the different types of retailers.

18.a) Elucidate the steps in selling process.


b) Write in detail the essentials of effective selling.

19.a) Explain the types of advertisement.


b) Elaborate the factors affecting bank credit.

20.a) Discuss about pricing of services.


b) Emphasize the need for consumerism.

Return to question paper search

Next Question Paper: IGNOU Papers of TEE, June 2019, B.Tech In Computer Science,BICS-026 : Unix Internals And Shell Programming

Previous Question Paper: Sixth Semester Bachelor of Commerce of Bangalore University in May/June 2019 - Commerce – International Auditing and Assurance – Elective Paper –CBCS Scheme Freshers and Repeaters – 2017-18 and onwards Kannada and English version

Related Question Papers:

  • Bharathidasan University, B.C.A. Degree Examination, Software Engineering, Fifth Semester, Nov2020.

  • Bharathidasan University,B.C.A. Degree Examination,Operating Systems,Nov 2020.

  • Bharathidasan University,B.C.A. Degree Examination, Communication and interpersonal skills,Fifth Semester,Nov 2020.

  • Bharathidasan University,B.C.A. Degree Examination,Data Structure and Algorithms,Fifth Semester,Nov 2020.

  • Bharathidasan University,B.C.A Degree Examination(2008-2015), Physics - Applied,Year 1,Nov 2020.

  • Categories

    Submit Previous Years University Question Papers and make money from adsense revenue sharing program

    Are you preparing for a university examination? Download model question papers and practise before you write the exam.

    Looking for University or College admissions in India for 2021 - 2022 Academic Year?

    Top Contributors
    TodayLast 7 Daysmore...

    Awards & Gifts
    SpiderWorks Technologies Pvt Ltd, Kochi - India. © All Rights Reserved.