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Posted Date: 19 Jan 2021 Posted By:: Jannane.M Member Level: Gold Points: 3 (₹ 2)
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2019 Bharathidasan University Commerce M.Com (Hons.) Madras University, M.com Degree Examination, Advanced Marketing, Year 1, May 2019. Question paper
Are you looking for the old question papers from Madras University of Advanced Marketing paper? Here is the previous year question paper from Madras University. This is the original question paper of Advanced Marketing,Year 1 exam conducted in May 2019. Feel free to download the question paper from here and use it to prepare for your upcoming exams.
May 2019 P/ID 28503/PCMC
Time : Three Hours Maximum : 100 marks
SECTION A - (10×2=20marks)
Answer all questions
1. Define Product Marketing.
2. Give the meaning of labeling.
3. What is variable price policy?
4. Who is a clearing agent?
5. What is meant by window display?
6. Who is missionary sales person?
7. Define Advertisement copy.
8. What do you understand by accounts receivable?
9.Give the meaning of service marketing.
10. Define District forum.
SECTION B - (5×6=30 marks)
Answer all questions
11.a) Write short notes on market segmentation.
Or
b) Specify the objectives of packaging.
12.a) Briefly state target return pricing.
Or
b) Highlight the functions of wholesaler.
13.a) Note down the weakness of personal selling.
Or
b) Spell out the duties of a sales person.
14. a) How would you classify advertising on the basis of level of influence?
Or
b) List out the Advantages of external financing.
15.a) Briefly write down the scope of service marketing.
Or
b) State the role of consumer guidance society of India.
SECTION C - (5×10=50 marks)
Answer all questions
16.a) How does macro environment influence to marketing?
Or
b) Explain the different methods of branding.
17.a) Elaborate the factors influencing pricing decision.
Or
b) Bring out the different types of retailers.
18.a) Elucidate the steps in selling process.
Or
b) Write in detail the essentials of effective selling.
19.a) Explain the types of advertisement.
Or
b) Elaborate the factors affecting bank credit.
20.a) Discuss about pricing of services.
Or
b) Emphasize the need for consumerism.
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