University of Madras Commerce Madras University, M.com Degree Examination, Market research and consumer, Dec 2018. University model question papers



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Posted Date: 23 Feb 2021      Posted By:: Jannane.M    Member Level: Gold  Points: 3 (₹ 2)

2018 University of Madras Commerce M.Com (Hons.) Madras University, M.com Degree Examination, Market research and consumer, Dec 2018. University Question paper



Course: M.Com (Hons.)   University/board: University of Madras

Are you looking for the old question papers from Madras University of Marketing research and consumer paper? Here is the previous year question paper from Madras University. This is the original question paper of Marketing research and consumer exam conducted in Dec 2018. Feel free to download the question paper from here and use it to prepare for your upcoming exams.



May 2019 P/ID 28509/PCMJ

Time : Three Hours Maximum : 100 marks

PART A - (10×2=20marks)

Answer all questions

1.What is market survey?

2. Define Marketing Information System.

3. What is research design?

4. Define null hypothesis.

5. What is interval scale?

6. What do you mean by sampling?

7. Mention the parts of sales analysis.

8. Classify reports under functional basis.

9. What is consumer behaviour?

10. What do you mean by reference group.

PART B - ( 5×6=30 marks)

Answer all questions choosing either (a) or (b)

11.a) Give the features of market survey.

Or

b) What are the 6 W's used in research before collecting information?

12.a) Give a note on choice of research design.

Or

b) What do you mean by research problem?

13.a) State the merits of Liken scale.

Or

b) Mention the factors required to specify sample size.

14.a) What are factors to be considered while using secondary data.

Or

b) Give the format of a research report.

15.a) Draft a note on consumer lifestyle.

Or

b) Bring out the types of consumer decision making.

PART C - (5×10=50 marks)

Answer all questions choosing either (a) or (b)

16.a) Narrate the steps involved in marketing research.

Or

b) What are the components of Marketing decision support system?

17.a) Explain the three classes of designs for natural experiments.

Or

b) How will you formulate a research problem?

18.a) What are the levels of measurement in research process?

Or

b) Explain various methods of sampling.

19.a) What are the merits of interview method of data collection?

Or

b) Explain various types of written research reports.

20.a) What are the motives to buy a product?

Or

b) Discuss Howard sheth model of buyer behaviour.





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