Politics Bharathidasan University, B.B.A. Degree Examination ,Services Marketing, Nov 2020. model question papers



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Posted Date: 24 Feb 2021      Posted By:: Jannane.M    Member Level: Gold  Points: 3 (₹ 2)

2020 Politics Bharathidasan University, B.B.A. Degree Examination ,Services Marketing, Nov 2020. Question paper



Course: B.B.A.   University/board: Bharathidasan University

Are you looking for the old question papers from Bharathidasan University of Services Marketing paper? Here is the previous year question paper from BharathidasanUniversity. This is the original question paper of Services Marketing exam conducted in Nov 2020. Feel free to download the question paper from here and use it to prepare for your upcoming exams.



S.No. 13785 TD 8CCBB 10

(For candidates admitted from 2008-2015 batch)

B.B.A. Degree Examination,Nov 2020

Part III - Business Administration - Major

SERVICES MARKETING

Time : Three Hours Maximum : 75 marks

SECTION A - (10×2=20)

Answer all questions

1. Write a short note on Traditional services.

2. How does demographics changes support the growth of services sector?Briefly explain it.

3. What does need for planning of services Marketing?

4. What iseant by service marketing segmentation?

5. Write a short note services yield management.

6. What is the excess services capacity?

7. Whether the psychological pricing is suitable to services? Or not? Briefly state.

8. What is the pricing decisions?

9. Write a short note on demonstration of services.

10. What is the service location?

SECTION B - (5×5=25)

Answer all questions choosing either (a) or (b)

11.a) Describe.about various kinds of utilities services.

Or

b) Describe about the Tourism services in detail.

12.a) Discuss about the controlling process of Services Marketing management in detail.

Or

b) Explain about the trinity of service management.

13.a) What are the various decisions taken in long term services capacity management?

Or

b) What are based used to differentiate the customers waiting for services?

14.a) What are the factors affecting the pricing of services.

Or

b) Discuss about the various pricing methods of medical services.

15.a) Explain the various kinds of agents working for services principal.

Or

b) State about the service promotion mix in detail.

SECTION C - (3×10=30 marks)

Answer any Three questions

16. What are the characteristics of service?Explain it.

17. Explain about the 7P's.

18. What are the various services capacity management strategies?Explain it.

19. Explain the various procedures of managing the services offer in detail.

20. Explain the various distribution channel of services.





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