Advertising Bharathidasan University, Diploma Examination, Salesmanship, Marketing Management, Nov 2020. model question papers



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Posted Date: 28 Mar 2021      Posted By:: Jannane.M    Member Level: Gold  Points: 3 (₹ 2)

2020 Advertising Diploma Salesmanship & Advertisement Bharathidasan University, Diploma Examination, Salesmanship, Marketing Management, Nov 2020. Question paper



Course: Diploma Salesmanship & Advertisement   University/board: Bharathidasan University

Are you looking for the old question papers from Bharathidasan University of Diploma Examination of Marketing Management paper. Here is the previous year question paper from Bharathidasan University. This is the original question paper of Marketing Management exam conducted in Nov 2020. Feel free to download the question paper from here and use it to prepare for your upcoming exams.



S.no. 9554 D DSM5

(For candidates admitted from 2004-2005 onwards)

Diploma Examination, Nov 2020.

Salesmanship

Marketing Management

Time : Three Hours Maximum : 100 marks

SECTION A - (11×2=22 marks)

Answer all questions

1. Define Marketing.

2. List the functions of marketing.

3. What is meant by marketing strategy?

4. Distinguish between marketing and market.

5. Define Marketing Mix.

6. Define Organisation.

7. How do you define sales forecasting?

8. State the components of the marketing plan.

9.What is meant by marketing audit?

10. Define the term market performers.

11. Define the term market performers.

SECTION B - (5×6=30 marks)

Answer all questions choosing either (a) or (b)

12.a) Explain the objectives of marketing.

Or

b) Discuss the approaches to the study of marketing.

13.a) Describe the marketing planning process.

Or

b) Evaluate the concept of marketing mix.

14.a) Explain the principles of marketing organisation.

Or

b) Examine the features of marketing programming.

15.a) Explain the functions of marketing manager.

Or

b) Discuss the importance of marketing planning.

16.a) Explain the features of marketing audit.

Or

b) Critically evaluate the types of marketing control in operations.

SECTION C - (3×16=48 marks)

Answer all questions choosing either (a) or (b)

17.a) Enumerate the functions of marketing.

Or

b) Describe the concept of product life cycle with appropriate illustration and diagram.

18.a) Elucidate the various sales forecasting techniques.

Or

b) Discuss the evaluation techniques of marketing performance.

19.a) Examine the different types of organisation structure with its diagram.

Or

b) Highlight the basic marketing performance.





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