General Bharathidasan University, Diploma Examination, Saleanship, Advertising and Sales Promotion, Nov 2020. model question papers



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Posted Date: 21 Apr 2021      Posted By:: Jannane.M    Member Level: Gold  Points: 3 (₹ 2)

2020 General Other Diplomas Bharathidasan University, Diploma Examination, Saleanship, Advertising and Sales Promotion, Nov 2020. Question paper



Course: Other Diplomas   University/board: Bharathidasan University

Are you looking for the old question papers from Bharathidasan University of Advertising and Sales Promotion paper? Here is the previous year question paper from Bharathidasan University. This is the original question paper of Advertising and Sales Promotion exam conducted in Nov 2020. Feel free to download the question paper from here and use it to prepare for your upcoming exams.



S.No. 9552 D DSM3

(For candidates admitted from 2004-05 onwards)

Diploma Examination, Nov 2020.

Salesmanship

Advertising and Sales Promotion

Time : Three Hours Maximum : 100 marks

SECTION A - ( 11×2=22 marks)

Answer all questions

1. Define Advertising.

2. What is meant by learning process?

3. List the elements of marketing mix.

4. Expand USP.

5. Define Advertisement Copy.

6. What is meant by media planning?

7. Mention the criteria for selecting advertising media.

8. What is meant by sales promotion?

9. State the various sales promotion techniques.

10. Mention the factors to be considered while preparing advertising agent.

11. How Advertising is different from sales promotion.

SECTION B - ( 5×6=30 marks)

Answer all questions choosing either (a) or (b)

12.a) Describe the role of advertisement in marketing.

Or

b) Write short note on diffusion process.

13.a) Explain the concept of DAGMAR model.

Or

b) Elaborate the objectives of sales promotion.

14.a) Explain the essential elements of advertising.

Or

b) Demonstrate the functions of Advertising.

15.a) Describe the limitation of sales promotion.

Or

b) Explain the various kinds of advertising.

16.a) How do you measure the effectiveness of advertisement?

Or

b) Discuss on the factors influencing promotion mix.

SECTION C - ( 3×16=48 marks)

Answer all questions choosing either (a) or (b)

17.a) Enumerate the 5 M's of Advertising.

Or

b) Elucidate the four major promotion tools used in marketing.

18.a) Describe the various kinds of sales promotion.

Or

b) Elaborate the different media's used in advertising.

19.a) Examine the advantages and disadvantages of advertising.

Or

b) Which type of advertising is more effective in today's business environment.





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