General Bharathidasan University, P.G. Diploma Examination, Journalism and Public Relations, Public Relations: Strategies, April 2021. model question papers



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Posted Date: 30 Sep 2021      Posted By:: Jannane.M    Member Level: Gold  Points: 3 (₹ 2)

2021 General Other Diplomas Bharathidasan University, P.G. Diploma Examination, Journalism and Public Relations, Public Relations: Strategies, April 2021. Question paper



Course: Other Diplomas   University/board: Bharathidasan University

Are you looking for the old question papers from Bharathidasan University of Public Relations: Strategies paper? Here is the previous year question paper from Bharathidasan University. This is the original question paper of Public Relations: Strategies exam conducted in April 2021. Feel free to download the question paper from here and use it to prepare for your upcoming exams.



(For candidates admitted from 1998-1999 onwards)

P.G. Diploma Examination, April 2021.

Journalism and Public Relations

Public Relations: Strategies

Time : Three Hours Maximum : 75 marks

Section A - (5×6=30 marks)

Answer all questions choosing either (a) or (b)

1.a) Discuss the dimensions of Indian public sector organisations

Or

b) Describe the PR structure and pattern of LIC.

2.a) Explain the role of PR in marketing mix.

Or

b) Discuss the role of research in PR search.

3.a) Explain the characteristics of classified ads.

Or

b) Explain the key elements of advertising copy.

4.a) Explain the functions of slogans and images in a print advertisement.

Or

b) Why market research is important in advertising.

5.a) Explain the role of advertising in PR

Or

b) Elaborate the role of field research in planning advertising.

Section B - (3×15=45 marks)

Answer all questions, choosing either (a) or (b)

6.a) Describe the role of PR in the Indian Public sector agencies.

Or

b) Explain various advertising strategies you have studied.

7.a)How to prepare an advertising budget? Prepare a budget for television news ticker ad.

Or

b) Describe the functions of advertising agencies.

8.a) Distinguish public sector PR from private sector PR

Or

b) Enumerate the role of PR in the district collector office.





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