Download Model question papers & previous years question papers

Posted Date: 30 Sep 2021      Posted By:: Jannane.M    Member Level: Gold  Points: 3 (₹ 2)

2021 General Other Diplomas Bharathidasan University, P.G. Diploma Examination, Journalism and Public Relations, Public Relations: Strategies, April 2021. Question paper

Course: Other Diplomas   University/board: Bharathidasan University

Are you looking for the old question papers from Bharathidasan University of Public Relations: Strategies paper? Here is the previous year question paper from Bharathidasan University. This is the original question paper of Public Relations: Strategies exam conducted in April 2021. Feel free to download the question paper from here and use it to prepare for your upcoming exams.

(For candidates admitted from 1998-1999 onwards)

P.G. Diploma Examination, April 2021.

Journalism and Public Relations

Public Relations: Strategies

Time : Three Hours Maximum : 75 marks

Section A - (5×6=30 marks)

Answer all questions choosing either (a) or (b)

1.a) Discuss the dimensions of Indian public sector organisations


b) Describe the PR structure and pattern of LIC.

2.a) Explain the role of PR in marketing mix.


b) Discuss the role of research in PR search.

3.a) Explain the characteristics of classified ads.


b) Explain the key elements of advertising copy.

4.a) Explain the functions of slogans and images in a print advertisement.


b) Why market research is important in advertising.

5.a) Explain the role of advertising in PR


b) Elaborate the role of field research in planning advertising.

Section B - (3×15=45 marks)

Answer all questions, choosing either (a) or (b)

6.a) Describe the role of PR in the Indian Public sector agencies.


b) Explain various advertising strategies you have studied.

7.a)How to prepare an advertising budget? Prepare a budget for television news ticker ad.


b) Describe the functions of advertising agencies.

8.a) Distinguish public sector PR from private sector PR


b) Enumerate the role of PR in the district collector office.

Return to question paper search

Next Question Paper: Bharathidasan University, P.G. Diploma Examination, Journalism and Public Relations, Mass media and Society, April 2021.

Previous Question Paper: Bharathidasan University, P.G. Diploma Examination, Journalism and Public Relations, Principles of Public Relations, April 2021.

Related Question Papers:

  • Bharathidasan University, M.Sc Degree Examination, Physics, Numerical methods and Programming, April 2021.

  • Bharthidhasan University, Environmental studies, (For all U.G.programmes),second semester,April 2019.

  • Bharthidhasan University, Gender studies, all U.G), Sixth semester, April 2018.

  • Bharthidhasan University, Soft skills development,, Fifth semester, November 2018.

  • Bharthidhasan University, Entrepreneurial development,, Year III, November 2019.

  • Categories

    Submit Previous Years University Question Papers and make money from adsense revenue sharing program

    Are you preparing for a university examination? Download model question papers and practise before you write the exam.

    Looking for University or College admissions in India for 2022 - 2023 Academic Year?

    Top Contributors
    TodayLast 7 Daysmore...

    Awards & Gifts
    SpiderWorks Technologies Pvt Ltd, Kochi - India. © All Rights Reserved.