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Posted Date: 30 Sep 2021      Posted By:: Jannane.M    Member Level: Gold  Points: 3 (₹ 2)

2021 General Other Diplomas Bharathidasan University, P.G. Diploma Examination, Journalism and Public Relations, Principles of Public Relations, April 2021. Question paper

Course: Other Diplomas   University/board: Bharathidasan University

Are you looking for the old question papers from Bharathidasan University of Principles of Public Relations paper? Here is the previous year question paper from Bharathidasan University. This is the original question paper of Principles of Public Relations exam conducted in April 2021. Feel free to download the question paper from here and use it to prepare for your upcoming exams.

(For candidates admitted from 1998-1999 onwards)

P.G. Diploma Examination, April 2021.

Journalism and Public Relations

Principles of Public Relations

Time : Three Hours Maximum : 75 marks

Section A - (5×6=30 marks)

Answer all questions choosing either (a) or (b)

1.a) What are the objectives of Public Relations?


b) Mention the scope of Public Relations in India.

2.a) Write a brief note on Propaganda.


b) Discuss the importance of advertorials.

3.a) Explain the key components of press release.


b) Bring out the significance of promotional stories.

4.a) What are the role and responsibilities of Public relations officer?


b) Write a short note on social marketing.

5.a) Describe the role of professional ethics in public relation professions.


b) What is Corporate Communication?

Section B - (3×15=45 marks)

Answer all questions, choosing either (a) or (b)

6.a) Describe the origin and development of public relations in India.


b) Exemplify various Communications tool of public relations.

7.a) Elucidate the difference between lobbying and advertising with examples.


b) Bring out the key elements of exhibition in the field of public relations.

8.a) Explicate the role of public relations in the promotion of a film.


b) Describe the importance of code of ethics in public relation.

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