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Posted Date: 01 Oct 2021      Posted By:: Jannane.M    Member Level: Gold  Points: 3 (₹ 2)

2021 Bharathidasan University Bharathidasan University, M.B.A Degree Examination, Marketing management, April 2021. Question paper

Course: M.B.A   University/board: Bharathidasan University

Are you looking for the old question papers from Bharathidasan University of Marketing management paper? Here is the previous year question paper from Bharathidasan University. This is the original question paper of Marketing management exam conducted in April 2021. Feel free to download the question paper from here and use it to prepare for your upcoming exams.

(For candidates admitted from 2008-2015 batch)

M.B.A Degree Examination, April 2021.

Business Administration

Marketing Management

Time : Three Hours Maximum : 75 marks

Section A - (5×5=25 marks)

Answer all questions, choosing either (a) or (b)

1.a) Explain the concepts of marketing.


b) Discuss the post purchase bahaviour.

2.a) List out pricing objectives.


b) State the advantages of packaging.

3.a) What are the elements of promotion mix?


b) Explain the techniques of personal selling.

4.a) Explain the types of channel of distributions


b) Discuss the various advantages of transportation.

5.a) Elaborate on the strategies of followers.


b) Discuss the pros and cons of direct selling.

Section B - (5×10=50 marks)

Answer all questions choosing either (a) or (b)

6.a) Define market segmentation. Elucidate the various factors considered in market segmentation.


b) Explain the steps involved in marketing research and its benefits in detail.

7.a) What is product life cycle? Discuss the various stages of product life cycle with suitable examples


b) What is meant by price fixing? Elaborate on the different methods of pricing.

8.a) Define sales promotion. Explain the various methods of sales promotion.


b) Describe DAGMAR effects on advertisement.

9.a) Exemplify the steps involved in designing a distribution channel system.


b) Describe the factors to be considered in selection of warehousing.

10.a) What is meant by marketing mix? Explain the elements of service marketing mix.


b) Give detail account on the market challenger strategies in marketing.

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