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Posted Date: 11 Feb 2022 Posted By:: Jannane.M Member Level: Gold Points: 3 (₹ 3)
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2021 M.Com Commerce Bharathidasan University, M.com Degree Examination, Commerce, Marketing Management, Nov 2021. Question paper
Are you looking for the old question papers from Bharathidasan University of Marketing Management paper? Here is the previous year question paper from Bharathidasan University. This is the original question paper of Marketing Management exam conducted in Nov 2021. Feel free to download the question paper from here and use it to prepare for your upcoming exams.
S.No. 2750
RONS 2
(For candidates admitted from 2007–2008 onwards)
M.Com. DEGREE EXAMINATION, NOVEMBER 2021.
Commerce – Major
MARKETING MANAGEMENT
Time : Three hours
Maximum : 100 marks
SECTION A — (10 2 = 20)
Answer ALL questions.
1.
Define Marketing.
2.
What is Marketing Concept?
3.
Define the term Consumer behavior.
4.
State the needs for study of consumer behavior.
5.
What is marketing mix?
6.
What do you mean by product line?
7.
Write short note on Marginal pricing.
8.
What do you mean by Product diversification?
9.
Define social marketing.
10. State the objectives of marketing audit.
SECTION B — (5 7 = 35)
Answer ALL questions, choosing either (a) or (b).
11. (a) Write the importance of marketing.
Or
(b) Explain the various concepts of marketing.
12. (a) What are the psychological factors influencing buyer behavior?
Or
(b) Briefly explain the economic determinants of consumer behavior.
13. (a) Explain the new product pricing strategy in detail.
Or
(b) Explain the stages in new product development.
14. (a) Briefly explain the value based pricing.
Or
(b) What is warehousing? What are the different types of warehousing?
15. (a) Discuss the objectives and constraints of Channel Design Strategy.
Or
(b) Explain the marketing control process.
SECTION C — (3 15 = 45)
Answer any THREE questions.
16. Write the essential Qualities and Responsibilities of Marketing Manager.
17. Briefly explain about Marketing Research Techniques.
18. Explain the concept product life cycle.
19. What are the factors affecting pricing Determination?
20. Discuss in detail steps in Marketing Plan
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